The new Jeep Badge of Honor badge design is out. And like anything new, there’s a bit of controversy in the Jeep community regarding the change.
If you aren’t familiar with the Jeep Badge of Honor program, but want to know more, I wrote an entire article detailing the program and how it works. You can read that article here: Jeep Badge of Honor Program: What It Is and How It Works.
People are generally hesitant to change. But sometimes that change is for good reason.
Here is the latest.
Jeep Notifies Users of New Jeep Badge of Honor Badges
In mid-July 2019, Jeep emailed existing users of the Jeep Badge of Honor. The email said all users were eligible to replace the existing badges they had earned with the new badge design.
At no cost.
Remember, folks, this is a free program administrated by the Jeep brand.
The deadline for submission on the replacement badges was July 31, 2019. So in effect, Jeep gave users nearly two weeks to respond to the offer.
If you missed this window or didn’t get the memo, then you’re pretty much out of luck on getting replacement badges–from what I understand.
I haven’t heard what happens if you run a trail again. Historically, Jeep would only send one badge per trail. But with the new Jeep Badge of Honor design, I’m not sure whether they’re sending out a new badge if you run a trail again. I’ll update this article when I learn more.
Either way, this is something Jeep didn’t have to do. Even though I know some folks have expressed displeasure, let’s all keep in mind that Jeep didn’t have to offer replacements at all, nor does the company even need to run this program.
I think one thing we can all agree on is the program is free and we should be thankful for that. Some have argued they’d rather pay for the old design. We’ll get into that in a bit.
New Jeep Badge of Honor Design
The new Jeep Badge of Honor design is intentional. It’s a dogtag-style design that mounts into a vehicle mount for display.
According to the Jeep Badge of Honor team: “The new badges were specifically designed to closely align with the badges that come on your vehicle out of the factory.”
The Jeep Badge of Honor team has also confirmed they no longer have an inventory of the original style badges, and that those badges are no longer being produced.
The statement from the Jeep Badge of Honor team continued, “In addition to the design aspect, these new badges are much more durable than the old ones. They will not fade, scratch, etc. and have been specifically designed to be able to hold up to the tough conditions that all of our off-roaders put them under.”
We’ll see what the community really thinks after a few years of the new design being out. Many Jeepers are placing their new design badges next to the old ones. We’ll see how the two hold up by comparison over the years.
Jeep Community Reaction
The Jeep community seems to be divided on the new design.
In an informal poll performed in a Jeep Badge of Honors Facebook group, the results were heavily in favor of being able to pay for the old badge design.
Comments on various Jeep forums have ranged wildly from, “Stop complaining, it’s free!” to “I love the new badge design,” to “I’m leaving the program; can’t stand the way these new badges look.”
I’m curious about where you stand. Leave a comment on this article and let me know. I know for a fact the folks behind the Jeep Badge of Honor program read my first article on the program, and I’m guessing they’ll read this one, as well.
You want your voice heard? Drop a comment, but remember when you voice your opinion that Jeep doesn’t have to invest in this program at all.
So be honest, but respectful. Just my .02.
Wrapping Up: New Jeep Badge of Honor Design
Like it or not, the original Jeep Badge of Honor badges are not being made any longer. The new ones are here.
I think, like with most things, the majority of people will adapt and accept the new badges over time.
Folks new to the program won’t know any different. In the meantime, the original badges might make you an old school program adopter and be great conversation starters.
Personally, I can’t wait to put the new badges on my Jeep. I will probably place them on the passenger side (I have the old ones on the drivers side). I haven’t decided yet. But rest assured, they will be on my vehicle. I really like the program as a whole and am thankful to Jeep for doing something like this exclusively for Jeepers.
For what it’s worth, I want to encourage you to get behind Jeep for even having this program for us. They don’t need to do it at all, and the very fact they do says something about their commitment to those of us getting onto the trail with our Jeeps.
Don’t forget, drop me a comment with your thoughts on the Jeep Badge of Honor program!
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